Sentosa engages AGI for sensory attraction relaunch

Singapore - Sentosa 4D Magix has appointed AGI Communications for the relaunch of its multi-sensory entertainment experience, rolling out a three month campaign targeted at children, families, and tourists.

AGI Communications pitched against incumbent Grid to win the account.

Brian Beagan, GM account management and strategy at AGI said the objective of the campaign was to raise awareness among the target audience of the four dimensional theatre that features sight, sound, touch and movement.  

The campaign will initially be carried in the press and outdoor on Sentosa and include video executions through AXN Channel, TV Mobile and plasma TV screens in McDonald's outlets island wide. The campaign will then be extended to outdoor and taxis across Singapore.