Visa "Go Fans" goes social
- Visa Match Planner launched as part of WC marketing
- Online application allowing fans to create customisable match schedules
Global – Visa has created a branded social media application which gives users the freedom to generate custom viewing schedules for the upcoming World Cup, as part of its bigger global "Go Fans" marketing push.
The Visa Match Planner is the brand's latest extension of the "Go Fans" campaign.
It is supposed to act as a networking platform which connects people through online chats, the tracking of scores and standings as well as match viewing parties.
"Football fans are undeniably passionate about the FIFA World Cup and the teams they follow and social media provides a unique platform to help them express their views and connect with friends from around the world," Stuart Tomlinson (pictured), country manager, Malaysia, Visa.
"Through dynamic social media extensions of the Go Fans campaign, like the Visa Match Planner, Visa is able to strengthen our connection to the FIFA World Cup and enhance every fan's World Cup experience with engaging content," he said.
It is available in 4 different languages across the 32 qualified countries.
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