Weber Shandwick wins Forbes conference PR

WEBER SHANDWICK   FORBES   BUSINESS WIN

Sydney – Forbes has appointed Weber Shandwick as the official public relations counsel for the Forbes Global CEO Conference which will be held in Sydney, Australia in September.

The agency will be responsible for bringing the conference together by integrating its regional and global network.

The win extends Weber Shandwick’s relationship with Forbes after handling PR responsibilities for the conference in Kuala Lumpur, Malaysia in 2009 and before that in Australia in 2005.

William Adamopoulos, president and publisher of Forbes Asia, said he is delighted to continue the strategic partnership with Weber Shandwick as the agency has a strong track record in helping to leverage the conference as a unique platform.

Emma-Jane Granleese, managing director of Weber Shandwick, Australia, said: “All of us at Weber Shandwick are incredibly proud that the Forbes team have again put their confidence in our people, our knowledge and our expertise in managing projects of this complexity and relevance.”

“As we accelerate out of the financial challenges of 2009, this year’s Forbes conference will be one of the most carefully watched initiatives of its kind,” Granleese said.

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