Thu, 28-Aug-2008
Brandz Communications gets marathon gig
Published: Jun 22, 2007
Singapore - The Singapore Sports Council (SSC) has tasked Brandz Communications with managing the creative direction and execution of the Standard Chartered Marathon 2007's marketing campaign.
In a statement the agency said it will "aim to attract more first time runners" to the event as well as "recruit public supporters by increasing general awareness of the event". According to the agency, the campaign will span ATL, BTL and direct marketing strategies.
The Standard Chartered Marathon is in its seventh year and will be held 2 December 2007.
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