JCDecaux's AYE billboard launched with Allianz

Singapore - Allianz SE has launched a new global campaign on the Tanjong Pagar Distri-Park billboard, at the AYE, making it the first client to use this latest addition to JCDecaux Billboard network in Singapore.

The creative is 45 metres wide and 18 metres height and is part of Allianz's multi-platform ‘Allianz Moments' Global 360 ° worldwide campaign. This campaign hopes to reach its target group of opinion leaders in the financial community and increase its brand perception in Singapore and worldwide.

"JCDecaux's Tanjong Pagar Distri-Park lit billboard provides an opportunity to reach a high-disposable income audience in Singapore, facing three lanes of traffic heading to Changi Airport and City from the West Coast," Elise Yan, marketing and research executive at JCDecaux Singapore said.

Media placement duties were handled locally by OMD Singapore while BBDO Germany oversaw creative.