New business director for TWA

Singapore - The Works Asia (TWA), an experiential marketing specialist agency has announced its appointment of V Natarajan as business director.

Having had 14 years of industry experience, Raja joins TWA from Alchelmy Partnership where as group business director, he managed and grew the DBS Vickers account.

"Raja has a proven track record of bringing brands to life, enabling them to connect with consumers and deliver commercially. He brings to the team a unique combination of strategic and creative abilities, together with a wealth of relevant industry experience and contacts," TWA's PR and experiential director Tanya Wilson said.

Prior to his appointment, Raja worked at M&C Saatchi, Saatchi & Saatchi, DDB Worldwide and Bates for global brands such as O2, Coca-Cola, Tiger Beer, Heineken and Nokia. Raja was also behind the conceptualisation of the multi award winning ‘Heineken Green Room Sessions'.