O&M and Saatchis celebrate Gold Press Lions

Cannes - Singapore agencies receiving Gold Lion status on the fourth day of Cannes 2007 included Ogilvy & Mather Singapore, and Saatchi & Saatchi Singapore, both for work submitted in the Press Lions category.

O&M garnered its Gold Lion for its Singapore Hospice Council work titled ‘death', ‘lung cancer', ‘six months', and ‘the end'. The agency also managed to achieve Silver Lions recognition for the ‘Sofa' campaign done for GSK. O&M wrapped up its haul in the Press Lions category with more Silver Lions awards for its FHM campaigns titled ‘lingerie', ‘kinky', and ‘bikini'.

Saatchi & Saatchi Singapore's Gold Press Lions came for its Thai SPCA work titled ‘couch', ‘walkies', and ‘sticks' - and this accolade was followed by Bronze Lions recognition for the campaigns done for Penguin. The three campaigns were ‘train', ‘bus stop', and ‘airport'.

The Grand Prix Press Lions award went to Saatchi & Saatchi New York and the winning campaigns of ‘soy sauce', ‘mayo', and ‘ketchup' was done for client Procter & Gamble.

JWT Singapore and McCann Erickson Singapore both received two Bronze Lions recognition with JWT's campaigns for Bayer SE Asia as well a campaign for Parkinson's Disease Society being recognised, while McCann's campaigns for Yeo Teck Seng and the National Council on Problem Gambling got them the win.

In the Cyber Lions category, Singapore did fairly well with one Bronze Lion considering that only two agencies in O&M Singapore and Jonathan Yuen were shortlisted - the latter won the gong albeit for the Jonathan Yuen website.

The Cyber Lions Grand Prix was handed to Farfar Stockholm, R/GA New York, and O&M Toronto, and the clients were Diesel, Nike and Unilever Canada respectively.