O&M gets Outdoor gold

Cannes - Despite a dismal showing in the Radio Lions category, Singapore agencies managed to achieve Gold, Silver and Bronze Lions in the Outdoor Lions category with O&M flying the flag highest for Singapore.

Ogilvy & Mather Singapore won Outdoor Gold Lions recognition for the campaigns  ‘Lingerie', ‘Kinky', and ‘Bikini' done for FHM Singapore, and the agency picked up a Bronze Lion for a campaign titled ‘Big picture' for The Economist.

Saatchi Singapore scored Outdoor Silver Lions recognition for its wonderbra campaigns ‘lounge', ‘boardroom', and ‘street' for client E.U.T Marketing, and the agency also managed silver accolades for campaigns done for book publisher, Penguin, as well as campaigns done for the Thai SPCA.

Other Singapore achievements in the Outdoor Lions category include McCann Erickson Singapore's Silver Lions award for its campaigns for the National Council on problem gambling, while JWT Singapore received a Bronze Lions award for its ‘Sumo' campaign. Y&R managed to pick up Bronze Lions recognition for campaigns for the International Action Network on Small Arms.

The Outdoor Grand Prix went to Net#Work BBDO Johannesburg for its ‘Power to the people campaign' for Nedbank. As the only Singapore agency shortlisted in the Radio Lions category, O&M Singapore walked away empty handed this time. The Radio Grand Prix went to Clemenger BBDO Melbourne for its ‘Hoedown' Snickers campaign.