Sony Ericsson shares the real life virtually

Hong Kong - Sony Ericsson has recently tapped into Microsoft Digital Advertising Solutions' Sponsored Spaces ad platform as part of its integrated marketing campaign to launch its new K810i handset aimed at opinion leaders and influencers in cyberspace.

Themed "Share the Real Life", the site is authored by Hong Kong celebrity Jan Lamb, which encourages visitors to share their real-life stories and submit their blogs in a competition judged by online peers to win new Sony Ericsson handsets.

"The blogosphere is exploding in popularity in Asia and advertisers are eager to reach out to this group of opinion leaders and influencers customers. With the introduction of Sponsored Spaces, advertisers will now be able to quickly set up a social networking platform, maximize interaction with their customers, and tap into the large community of people on the Windows Live network," Karen Chia, head of multinational sales, Asia, Microsoft Digital Advertising Solutions said.

"Share the Real Life" generated more than 10,000 page views during its first day on the Windows Live Spaces network, the site acts as a virtual "campaign central" for the brand to keep content fresh so that users can get regular updates. Sony Ericsson has also ran "Share the Real Me" Sponsored Space in March this year that attracted close to 52,000 visits over a month and more than 191 comments.

Sponsored Spaces is an ad platform on Windows Live Spaces that integrates with Windows Life Messenger, allowing advertisers to communicate and engage directly with consumers in the social networking scene.