Perfect Italiano’s marketing recipe

Singapore - Fonterra has launched a two month long Perfect Italiano campaign displaying creatives and recipes on ZoCards, marking ZoMedia's first foray into a Recipe Card format.

"The Zo Recipe Card is an idea we've been cooking up for a while, and its pick-up rate is astonishing given that the cards are not being distributed to all 500 locations," Dinesh Singh, sales and marketing director for Zo Media said in a statement.

The pick up  rate is curently at 14,000 to 15,000 per week and creative for the Perfect Italiano cheese campaign feature three different Renaissance designs together with the brands recipes on the back, and will roll out one at a time, following on from each other once distribution has been completed.

"The objective of this campaign is to convey the essence of the Perfect Italiano brand, as an authentic, quality range of cheeses with the ability to transform everyday cooking into the extraordinary," Goh Jeffrey, senior brand manager for Fonterra Brands Singapore said.

The campaign launched on 1 June.