Publicis Singapore bags Promo Lion

Cannes - Publicis Singapore was the only local agency to win anything on day two at Cannes while Ogilvy & Mather Singapore and Jonathan Yuen were shortlisted in the Cyber Lions category.

Publicis Singapore, who was the only Singapore agency shortlisted in the Promo Lions category, was a winner for its Nike Stadium campaign. There were no Gold, Silver or Bronze Lions handed out in the Promo Lions category as it is only a year old and yet to garner more than 1,000 entries - Promo Lions were given to all winners. TBWA\Whybin from New Zealand scooped the Promo Lions Grand Prix for its ‘Bonded by blood' campaign for the New Zealand Rugby Union and Adidas.

Proximity Singapore was not as fortunate as Publicis Singapore, as the agency was also the only Singapore representation in its respective Direct Lions category but unlike Publicis, it did not end the day with any Direct Lions recognition. In a surprise, The Direct Lions Grand Prix went to Shackleton Madrid for its viral campaign done for Banco Gallego, a Spanish bank, little known outside of Spain.

Among some of the regional winners in the Direct Lions category include a Gold Lion for Arc Worldwide KL, a Silver Lion for Naga DDB Malaysia Selangor, and a Bronze Lion each for OgilvyOne Worldwide Malaysia, and Grey Worldwide Hong Kong.