Cannes shortlist sees almost 90 Singapore mentions

Cannes - Singapore is represented in all category shortlists at this year's Cannes festival, doing especially well in the Press Lions category, receiving more than half out of its close to 90 shortlist mentions in that category.

Among the Singapore agencies to get the most shortlist mentions was Ogilvy & Mather Singapore which garnered at least 20 shortlist accolades amongst all categories and was also the only Singapore agency mentioned in the Radio Lions shortlist.

In the Press Lions category, Singapore agencies were lead by O&M followed by JWT with nine shortlist nominations. With a strong showing in the Outdoor Lions category, Saatchi & Saatchi Singapore was the second overall leader behind O&M in the number of shortlist recognitions.

Amongst Singapore agencies in the Direct Lions award, only Proximity Singapore was nominated to the shortlist, and the same can be said for Publicis Singapore in the Promo Lions category.

Smaller agencies like Crush Advertising also got shortlist recognition in the form of two nominations in the Outdoor Lions award.