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McCann on winning streak across Asia

By: Adaline Lau, Philippines
Published: Mar 26, 2010

MCCANN   ACCOUNTS   MRM   UM  

Manila - McCann Worldgroup Philippines has clinched seven major brands across its various divisions, including Bank of the Philippine Islands, Universal Motors and Johnson & Johnson.

The agency has also bagged creative duties for the Bank of the Philippine Islands following a five-way pitch. The agency will be tasked with creative duties for the bank's credit cards, asset management and trust group as well as BPI Express Online.

McCann's sister agency Harrison Communications has also won three big brands, SAFI's Papa Banana Catsup, Universal Motors and M.Lhuillier.

Harrison bagged the Papa Banana Catsup creative account following a pitch against TBWA, JimBasic, DM9, Catalytyx and incumbent Leo Burnett.

In addition, Universal Motors Philippines awarded the Nissan Patrol creative brief to Harrison Communications following a credentials presentation.

Harrison has also secured the creative assignment for M.Lhuillier following a three way pitch involving Draft FCB and J.Romero while its sister media agency, UM bagged the media assignment.

Meanwhile in Thailand, McCann Healthcare, has been selected as the agency for Bayer Schering Pharma, a division of Bayer Thai, to revitalise the brand in oral contraception.

The agency is tasked to give a fresh perspective to communication and broaden the existing consumer base.

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