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Grayling plans to grow by acquisition

By: Deepa Balji, Singapore
Published: Mar 25, 2010
GRAYLING  PUBLIC RELATIONS SINGAPORE


  • Grayling to grow organically
  •  In APAC
  • Revenue to hit USD 25m in 3 years
Regional - Grayling plans to grow organically and by acquisition in the APAC region by targeting independent firms in Asia, Michael Murphy global CEO at Grayling told Marketing.

"We have 50 staff in APAC at present and we want to grow five times to a 250 staff strength in three years. We are looking to hit USD 25m in revenue in the same time frame in Asia," Murphy said.

Last year, Grayling's global operations was given a boost with the announcement that it and sister PR outfits Trimedia and MmD will be merged together in a new entity known as Grayling.

Trimedia had operations in the UK and Western Europe, MmD had offices in Central and Easter Europe while Grayling operates in Asia, the UK, Europe and the US.

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