Green Kampong inks Admax CSR deal

ADMAX   CSR   GREEN MARKETING   NADYA HUTAGALUNG

• Nadya Hutagalung is the creator of the conservation community
• Advocates paperless advertising
  
• In line with Admax's marketing plans

Regional - Conservation group Green Kampong has signed up to support a regional CSR initiative from online ad network Admax, aimed at raising awareness on environmental issues.

As part of the deal, Admax will support the distribution of eco-friendly messages throughout its network of 2,900 websites which reach some 76 million people across Southeast Asia.

Green Kampong was created by TV personality and eco-activist Nadya Hutagalung, also Singapore's Earth Hour ambassador in 2010.

"Its large audience base has helped us spread the word on conservation to millions of people" Hutagalung said.

This effort is being executed with the help of useful information and tips available on the Greenkampong.com website to educate people on becoming eco-friendly.

"We feel that organizations frequently overlook opportunities to give back to the larger community,"Janilaine Ng, regional media manager, Admax Network, said.

"We have come to realize the importance of engaging in such efforts in 2010 through supporting partnerships such as these as well as local charities."

Ng said the initiative fits with its strategy to create more attachment to the Admax brand.

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