The Star launches BM brand
- The Star launches first Bahasa Malaysia publication
- Migguan mStar will be part of Sunday Star in the form of a weekly pullout
- Only for Klang Valley
Malaysia - The Star has launched Migguan mStar, a weekly Bahasa Malaysia pullout in the Sunday Star.
The decision to go bilingual was based on research which indicated a strong demand for a Bahasa Malaysia publication.
"Mingguan mStar is not a carbon copy of The Star. We have our own staff of reporters and editors to provide our very own news exclusives," Datin Linda Ngiam, managing director and CEO, the Star, said.
"Readers will get the latest in entertainment, fashion trends, insights into their favorite personalities and more. mStar seeks to provide a contemporary outlook with a modern and plural point of view in its articles and coverage. We reach out to all Malaysians," she said.
An online version, mstar.com.my, has been around for five years already.
Migguan mStar is only available for circulation in Kuala Lumpur, Petaling Jaya, Shah Alam, and Putrajaya.
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