360 Degree Digital Influence launched globally

Global - Ogilvy PR Worldwide has extended its 360 Degree Digital Influence team across Asia Pacific, Europe and the Americas, to provide clients with worldwide digital communications solutions aligned with the emergence of social media.

Locally, Sara Pereira, technology and innovation director of Ogilvy Public Relations, Singapore heads a team of five in the Digital Influence division, with all Digital Influence staff trained by John Bell, 360 Degree Digital Influence MD.

"The team does not work in a silo as the campaigns and strategies are not mutually exclusive from traditional components of the discipline. They are usually an extension of a traditional PR campaign. The idea is to ensure that there is consistency in messaging in traditional media and the digital space," Pereira said.

"We are already in the process of helping clients extend their influence in the digital environment. The clients that we have worked with go far beyond just technology clients to include those from the healthcare and corporate sector. Examples include PS3 and Goodyear Singapore."

The 360 Degree Digital Influence group was launched in 2005 by Bell and has expanded its offering to help clients such as Select Comfort, Snap-On, and Intel to handle the digital environment.

"360 Degree Digital Influence is an organised way of planning and deploying programs in this new world. It is not about manipulation, nor about delivering messages. It is about openly and honestly engaging with users and participating in the conversation and we have developed a powerful method to create and execute digital influence strategies at a time when we are all influenced in new ways and anyone can be an influencer," Bell said.

"The rise of the social Web is happening all over the world, although it is unique in each market. We apply market and audience-specific insight to the principles of conversation marketing and are now able to offer our clients influencer and word of mouth programs across Europe and Asia Pacific, as well as the Americas," Christopher Graves, president and CEO for Ogilvy PR/Asia Pacific said. Global - Ogilvy PR Worldwide has extended its 360 Degree Digital Influence team across Asia Pacific, Europe and the Americas, to provide clients with worldwide digital communications solutions aligned with the emergence of social media.

Led by MD, John Bell, the 360 Degree Digital Influence group was launched in 2005 and has expanded its offering to help clients such as Select Comfort, Snap-On, and Intel to handle the digital environment.

"360 Degree Digital Influence is an organised way of planning and deploying programs in this new world. It is not about manipulation, nor about delivering messages. It is about openly and honestly engaging with users and participating in the conversation and we have developed a powerful method to create and execute digital influence strategies at a time when we are all influenced in new ways and anyone can be an influencer," Bell said.

"The rise of the social Web is happening all over the world, although it is unique in each market. We apply market and audience-specific insight to the principles of conversation marketing and are now able to offer our clients influencer and word of mouth programs across Europe and Asia Pacific, as well as the Americas," Christopher Graves, president and CEO for Ogilvy PR/Asia Pacific said.