Project Alpha 2 woos brands

PROJECT ALPHA    BLOG MARKETING    ORCHAN CONSULTING    P1    MEDIA    MAS

• Project Alpha 2 holds on to major sponsors
  
• Attracts new brands like P1 and MAS
• Is an online reality TV show about bloggers which first launched in 2009
• Orchan Consulting is the PR agency
  

Malaysia - The second season of online reality TV show, Project Alpha has welcomed back Adidas as the main presenter while also attracting new brands like Malaysia Airlines and P1.

P1 WIMAX is the show's official broadband sponsor and MAS its official flight sponsor.

A P1 spokesperson said the support for Project Alpha 2 "epitomises the company's foresight on the progressive and inevitable internet adoption in the daily life of Malaysians."

Other sponsors include 360 Hotel in Kuching and Millennium Hotel, London Mayfair UK as the official hotel sponsors while A Cut Above comes in as the official hair and make-up sponsor.

Rimmel continues on as official cosmetics sponsor from season 1.

Adidas is using the series to market its Action 3 range.

"Adidas Fragrance, P1 Wimax and MAS have always been quite into social media and any new cutting edge projects in the area. So being involved in the first and only TV show about bloggers, which is expected to be much bigger this season puts them in the spotlight in the social media front," Nuffnang's Timothy Tiah, said.

Project Alpha first launched back in September 2009 online on hitz.fm with Kyanite the producers. Season two will feature four-minute episodes online every day starting 19 April while 30-minute episodes will go live on Astro Hitz.tv weekly as well.

Project Alpha is being pushed through social media, press, radio, and Astro TV.

PR Agency, Orchan Consulting has also been engaged to work with Kyanite and the Project Alpha team.

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