SCMP adds fuel to recruitment platform

SCMP   MAGAZINE LAUNCH   CAMPAIGN

Hong Kong – The South China Morning Post has introduced a new career supplement magazine fuel for young professionals, launched with its new look Classified Post.

The newly launched fuel will be a tabloid-format supplement, distributed free every Friday.

Targeting young professionals who are looking to solidify their future career path, fuel aims to give advertisers an environment to connect with the city’s up-and-coming executives.

The magazine will have its own distribution network with 2,000 distribution points across commercial, industrial areas and higher education institutions.

For Classified Post, the revamped layout will carry more in-depth editorial, latest news and reviews from industry leaders and employers.

The website ClassifiedPost.com has also been upgraded to enhance user experience, including a career matching technology that allows visitors to surf the site more easily.

“This state-of-the-art tool helps employers to automatically extract relevant candidates from the database and instantly ranks their compatibility with the job requirements, making the recruitment process easier than ever,” said Ben Abbotts, senior manager of digital marketing of SCMP.

The relaunch of Classified Post will be supported by a marketing campaign themed ‘Make Every Move Count’, and the launch of fuel will be supported through extensive advertising across Hong Kong.

The campaign will run online, outdoor, and in print including SCMP, Apple Daily, HK magazine and Cosmopolitan for four to six weeks.

Elsie Cheung, director of advertising and marketing services of SCMP, added that the new inclusions are meant to reflect the increased strength of Classified Post.

“Recent statistics indicate that SCMP has the largest market share in recruitment advertising at 40.9%,” Cheung said.

“We are committed to providing advertisers and job seekers the best integrated recruitment platform in the market, and continue to maintain our competitive advantage by leveraging our expertise and resources.”

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