Wrigley's handpicks MEC in four markets
ACCOUNT WIN MEC MEDIA MEDIA AGENCIES
- MEC bags Wrigley media biz
- In Singapore, the Philippines, Indonesia and Malaysia
- Wrigley works with MEC in 10 countries
Regional - Confections brand Wrigley has appointed Mediaedge:cia (MEC) as its media agency of record in Singapore, the Philippines, Indonesia and Malaysia.
"We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans," David Glass, APAC Regional Marketing Director for Wrigley said.
Wrigley works with MEC in 10 countries around the world, including China and the UK.
"We are proud to have earned Wrigley's business in these 4 new markets, and we look forward to leveraging our experience with the Wrigley brand in other parts of the world," Stephen Li, CEO, MEC South & South East Asia , said.
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