Kadence International rebrands
Published: Feb 03, 2010
MARKET RESEARCH KADENCE INTERNATIONAL BRANDING
- Kadence revamps brand identity
- Launches new logo and website
- To align global positioning
Singapore - Market research firm Kadence International has rebranded to reflect the firm's evolved product offering and global positioning.
As a result, it has redefined its brand values, reflecting in a new logo, website and updated promotional campaigns.
In a press statement, the company said,"With an established global network of offices in the in the West and in Asia, the rebranding exercise was to ensure the external perception of Kadence International is aligned with its current offering."
The company invested resources in brand development which included a global survey of over 500 clients, suppliers and senior marketing personnel to capture how others viewed the agency and its people.
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