Launchpad lands Doubletree by Hilton work

LAUNCHPAD     HILTON     BRANDING     VISUAL IDENTITIES     LOGO

• Doubletree by Hilton appoints Launchpad
  
• To create the visual identities of its five in-house F&B outlets
• Doubletree's inaugural SE Asian property opens second quarter 2010

Malaysia - Doubletree by Hilton has appointed Launchpad to create the visual identities of its five in-house food and beverage outlets.

Doubletree is a hotel brand by the Hilton Group and its inaugural SE Asian property is scheduled to open in the second quarter 2010.

Launchpad will begin its branding exercise with logo development for the outlets before moving on to profiling the outlets' individual identity. 

"Having been at the Hotel School in Lausanne and handled all their external communications has been vital to my understanding of Doubletree's requirements," Doug Dean, strategy director for Launchpad, said.

"We cannot look at the various outlets in isolation. They are an orchestra that needs careful tuning. It is important that each outlet has its own identity, yet fits within the overall concept and the brand position of the hotel," he said.

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