Crush bags Abbott's creative biz

CRUSH COMMUNICATIONS   LAUNCH MARKETING 

• Abbott appoints Crush
• Launches campaign
• To run until February

Singapore - Abbott Laboratories Singapore has appointed TNBT's Crush Advertising as the creative agency for its brand PediaSure Ready-To-Drink and launched a campaign.

The campaign aims to promote the product and position it as a nutritional ‘on-the-go drink' for active children who are five-year old and above.

The print ad campaign with its tagline, ‘support your child's active lifestyle with pediasure ready-to-drink. anytime. anywhere' will run for a month followed by Bus ads which will roll out in February.

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