HPB extends ties with Tribal DDB

HPB SINGAPORE   MEDIA  MARKETING  DIGITAL 

• HPB appoints Tribal DDB
• For youth health portal brief
• Adds to the existing task

Singapore - Health Promotion Board (HPB) has appointed Tribal DDB to revamp its youth portal, Breathe.sg, following a competitive pitch.

"Tribal DDB has demonstrated a strong understanding of youth engagement. The ability to translate the youth health brand philosophy "Breathe" through innovative media was a key consideration," Sarojini Thanarajah, deputy director, resource development service, corporate marketing & communications, HPB said.

This adds to the existing remit Tribal DDB has with HPB having been appointed as its new media agency of record in August 2009.

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