Fundsupermart appoints Webtrends
Published: Jan 26, 2010
WEBTRENDS WEB ANALYTICS ONLINE ADVERTISING
- Fundsupermart appoints Webtrends
- To analyse online visitor behaviour
- Aims to enhance onsite offerings
Singapore - Online unit trust distributors Fundsupermart, has selected Webtrends to drive online experience by analyzing visitor behaviour on its website.
Fundsupermart, through this initiative hopes to enhance onsite offerings and create more targeted marketing campaigns.
"Webtrends advanced analytics enables our organization to create more valuable, relevant content to meet customers' needs in the most effective and efficient manner," Wong Sui Jau, general manager of Fundsupermart Singapore, said.
"Digital marketing has evolved into a learning relationship. With every interaction, an organization learns more about individual motivations, behaviour and preferences," James McDermott, vice president, partnerships, Webtrends, said.
"Organizations can then use this crucial information to develop a 1-to-1 marketing campaign which customizes information according to each unique visitor's needs," McDermott added.
Fundsupermart.com acts as a one-stop portal for both internet-savvy investors and independent financial advisers. Along with its iFast integrated wealth management platform, it shares information through a variety of media, including video clips, flash and text.
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