Sarawak hungry for MICE dollars

TOURISM   MICE   MEETINGS   INCENTIVES   ADVERTISEMENTS   PROMOTION

• SCB begins MICE marketing for Sarawak
• Reaching out to core targets with trade campaign
• 2010 targets include over 45 conferences, 20,000 delegates
  

Malaysia – The Sarawak Convention Bureau (SCB) has bought print advertising in trade magazines AMI and MiceAsia.net as part of wider marketing initiatives to promote the state as an attractive MICE destination.

Advertising was taken out in AMI, which focuses on the UK and Europe market, and MiceAsia, which focuses on Asia Pacific and Australia, as well as in local newspapers. 

The SCB is targeting different markets with the initiative including professional conference organisers, destination management companies, and local hosts.

The idea is professional conference organisers and destination management companies will promote Sarawak to clients while the SCB hopes reaching out to the local host market will convince Sarawakian organisations to bid for international, regional and even national conferences.

SCB is also convinced targetting the international and national associations will bring more MICE dollars to Sarawak.

To draw more visitors, the SCB is promoting Sarawak at major international exhibitions such as IMEX in Frankfurt, EIBTM in Barcelona, AIME in Melbourne and ITCMA in Bangkok.  

SCB targets for over 45 conferences to be held in Sarawak this year bringing with it around 20,000 delegates and an estimated expenditure of up to RM44,200 million.

SCB is funded by Sarawak State government.

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