Isobar_wwwins promotes Serjeant to MD
Hong Kong - Isobar_wwwins Hong Kong has promoted Dwayne Serjeant (pictured), creative director to managing director effective in February.
Serjeant will report to Chris Ryan, CEO for Aegis Media Hong Kong.
Ryan said not only is Serjeant a highly talented and innovative digital specialist, he also has a strong track record in running operations in Hong Kong and the US.
"Our decision to appoint Dwayne as MD underpins our ambition to drive results through creativity and innovation," he added.
Serjeant said digital moves at such a high pace and they have built a strong reputation for guiding clients effectively through this rapidly advancing landscape.
He said they are always looking at new ways to promote their clients' business online.
For instance, the launch of a social marketing tool called astro created by the office that has transformed its business with major US-based brands now taking interest.
"It is this kind of innovation and entrepreneurial spirit that defines our network," he added.
Isobar_wwwinns Hong Kong's key clients include The Peninsula, Reebok and P&G.
The agency is currently seeking for candidates to take on the creative director role.
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