Motorsportchannel.com rebrands

MOTORSPORTS     REBRANDING       MEDIA      WEB TOOLS

• Motorsportchannel.com rebrands
• Looking to expand into Singapore
  
• Singapore will be regional hub

Malaysia – Motorsportchannel.com, a regional motorsports news portal run out of Malaysia, has rebranded and plans to expand to Singapore.

Singapore will act as a hub market for the company as it begins to run its attention to other countries around the region. In line with the corporate makeover, Motorsportchannel.com also hopes to function as the online medium representing Malaysia at international-level auto shows, motor shows and other related events in the future. 

The rebranding initiative was developed and executed in-house while another focus for the brand this year will be investing on web tools to increase the interactivity of the site as well as traffic. 

According to Motorsport Media, Motorsportchannel.com gets around 3,000 new visitors a month.

"We stress on friendly browsing, fresh and domesticated contents while incorporating online contest to reward our loyal readers and soon a mobile version for mobile surfers, smart-phones users and such," Ernest Chin, executive publisher for Motorsport Media, said. 

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