Rednano.sg lures advertisers
Published: Jan 22, 2010
- SPH Search enhances offerings
- Rednano.sg launches CAN
- Contextual advertising network
Singapore - SPH Search through its local search and directory engine, rednano.sg, has launched a partnership with premium business sites, in a bid to allow advertisers to deliver targeted messages to their audiences.
Called Rednano ‘CAN', it stands for ‘contextual advertising network' which changes the advertisements appearing on a web page according to what the reader is searching.
This makes the advertisements more relevant to the reader and is more likely to result in a purchase, according to Leslie Fong, senior executive vice-president, marketing division of SPH who added that the network publishers are carefully selected and invited to join Rednano CAN. "This ensures the pool of websites available to advertisers remains a premium one."
For advertisers, Rednano CAN aims to be a single-entry point to reach the online audience they seek via contextual ads.
The network consists of ERA, IP Mirror, iCell Network, SingaporeSights.com, FotoHub, Neuglow, BluePrint Media, SPH Magazines and SPH. Together, the websites boast of over 100 million page views monthly.
"The contextual ad network by Rednano complements the AsiaOne display ad network. Together, they offer more choices for advertisers online," Fong said.
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