Tribal Fusion rolls out video overlay ad unit

• Tribal Fusion Malaysia launches first product since opening
• Called Full Engagement Video
• Supposed to be an "easy way to integrate video with other online ads"
• Priced on a cost-per-play model 
  

Malaysia - Tribal Fusion has launched a full-page video overlay advertising unit called Full Engagement Video, the first major product from the company since setting up in Malaysia late last year.

According to Tribal Fusion, the unit helps advertisers extend the reach and impact of brand messages by offering an "easy way to integrate video with other online advertising efforts."

"Many advertisers want to try running their TVC online but finds that the ad sizes offered in the market  are too small and hardly gives any impact on the user experience watching the TVC online," Kelvin Tan, business director Malaysia, for Tribal Fusion, said.

"[It] helps advertisers maximise the impact of their online advertising by seamlessly integrating immersive video experiences with Tribal Fusion's premium display, campaign implementation, and detailed reporting," he said.

Full Engagement Video units are available in display, interstitial, and mobile formats.

It leverages on existing video assets and is priced on a cost-per-play model which means advertisers only pay when a user launches or views the unit. It is available on a run-of-network basis.

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