Pixel extends rich media to local forum sites

PIXEL MEDIA   NETWORLD   RICH MEDIA   AD NETWORKS

Hong Kong - Networld Technology, owner of local community forums such as Discuss, UWants and Price, has extended its partnership with Pixel Media to offer rich media solutions for its clients. 

In September 2009, Networld inked a deal with Pixel Media to sell banner advertising to its network of premium advertisers. 

Under the expanded partnership, Pixel will now be able to offer special ad solutions that include rich media, sponsorship and customised executions for its business partners. 

Oscar Leung, general manager for Networld, said he has seen tremendous benefits and uptake of advertising on their sites that include major brands such as Microsoft, Canon, HTC, Coke and British Council. 

"We are pleased to extend our partnership with Pixel Media to offer the entire suite of online advertising products on our websites," he added. 

The websites include Discuss.com.hk, Uwants, Price.com.hk and Car.com.hk. 

Kevin Huang (pictured), CEO for Pixel Media, explained that display banners is an effective way to reach your audiences but the inclusion of formats that offer engagement and activities will help advertisers further strengthen their brands and products to consumers online. 

"On the back of the economic recovery, advertisers are now looking to aggressively market their products again and the online space has now become a major focal point," he said. 

Huang said a number of clients have already signed up for the new offering that include those from the electronics and education sectors.  

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