Taiwan's top model sits for Osim campaign

OSIM   CAMPAIGN   GREY   MINDSHARE 

Hong Kong - Health and lifestyle company Osim has engaged Taiwan's top model Lin Chi Ling (pictured) as its brand ambassador to push a new line of massage chair, uSoffa Petit.

The uSoffa Petit is designed for women looking for a healthy and stylish lifestyle. 

Jenny Yip, assistant general manager for Osim, described uSoffa Petit as a smart, stylish and innovative product, which they find its characteristics match well with Chi Ling's personality.

She said Chi Ling has always been perceived as elegant and graceful and Osim found her beliefs are similar to the brand, which is why they have invited her as the spokesperson for what they claimed to be the world's first massage sofa.

The campaign has rolled out in Hong Kong with the objective to increase the brand's market share in the market. 

The year long campaign is sustained through TVCs, sponsorship programs, print advertising, online and in-store promotions. 

Grey handled creative while Mindshare is media agency for the campaign in Hong Kong.  

Osim has also launched a similar campaign in Singapore. 

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