VW reviews advertising

• VW reviews advertising business
• Saatchi & Saatchi, M&C Saatchi, and Milk & Co pitching
• Milk & Co is incumbent agency

Malaysia - Volkswagen Group Malaysia has called for a review of its advertising account with Saatchi & Saatchi, M&C Saatchi, and incumbent Milk & Co set to fight it out for the business.

A spokesperson for the company confirmed the news adding that it was part of a regular review by VW. This is the first time the account has come up for pitch in the last four years.

The pitch process is being handled by VW marcom manager Ian Tan.

Yesterday, it was reported that Foetus Group will combine DDB PR and Milk & Co capabilities to form Milk PR, an agency offering PR, digital, and activation.

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