2010, a research perspective
Published: Jan 13, 2010
Hong Kong - It seems the worst of 2009 is finally behind us and marketers are readying for a more competitive 2010, says Brendan Shair, managing director of Synovate Hong Kong.
Shair argues marketers have become tired of gloomy news and are ready for a bigger and brighter 2010.
He argues that one of the key driving forces of a rebound is Mainland Chinese consumers.
The full interview can be seen here.
Synovate Related Stories:
- Hong Kong's lust for luxury still strong
- Chui Sui Central: Reverse Innovation
- Financial crisis realigns spending priorities
- Consumer study body slams slimming sector
- Research: Synovate pips Nielsen at the post
- Research: Synovate pips Nielsen at the post
- Research: Synovate pips Nielsen at the post
- Synovate hires new associate director
- Wrong type: Urban Malaysians prefer keypad
- Synovate overhauls global leadership
- Consumers still believe in advertising
- It's spending as usual for HK consumers
- Marketers: adapt or risk failure
- BLOG: Listen to be heard
- I dream of greenie: Is a hybrid car war near?
- Online consumption habits grow
- Synovate: Under-deliver at your own risk
- Hong Kong still vital despite downturn
- Malaysian youth like web, love TV
- FMCG consumers head online for research