Tribal Fusion set to expand to Greater China

PEOPLE   DIGITAL   TRIBAL FUSION  AD NETWORK

Hong Kong - Tribal Fusion, an ad network company owned by Exponential Interactive, has opened a regional sales office in Hong Kong and appointed Andrew Wong (pictured) as business director for Greater China.  

In the newly created role, Wong will be tasked to drive the network's business operations in Greater China including developing emerging business opportunities in the region. 

He reports directly to Pawan Goyal, vice president for Tribal Fusion, Asia Pacific sales. 

Goyal said, "Hong Kong is certainly an important market for us, allowing us to not only pursue new business opportunities but also to better serve existing clients in the region."

He said advertisers will have access to its complete technology platform that will enable them to better plan, serve, optimise, and analyse campaigns, as well as buy media at a global level through a local interface.

In December last year, Tribal Fusion launched an office in Malaysia and named Kelvin Tan as business director.

Tribal fusion currently have offices in Singapore, Australia, Malaysia and now Hong Kong. 

Prior to Tribal Fusion, Wong was rich media sales manager , Asia Pacific at Google's DoubleClick responsible for driving its rich media and video advertising business in the region. He has also worked at PCCW in corporate sales for its eBusiness and telecom solutions. 

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