Macau Yellow Pages overhauls website

Macau - Macau's Yellow Pages has tapped Ignite Media Group's technology team to revamp its website featuring enhanced search, advanced SEO and complete business listings.

Oscar Sousa Marques, CEO for Directel Macau, said "The Yellow Pages is a trusted brand in Macau and the new site is a leap forward in usability and customer focused activities online". 

He said they have focused all efforts on making the site experience easier for users and customers to find businesses and services in Macau. 

Simon Henry, CEO for Macau Ignite Technology, said the previous site was complicated for users and has limited search criteria. 

He said the new site is more user friendly featuring a custom built search with product hierarchy and search engine optimisation right to the business level. 

Available in three languages, English, Chinese and Portuguese, Henry said the site is also enhanced with a new ad serving system that allows contextual ad placements based on categories and keywords. 

"The Yellow Pages is an iconic brand that we are proud to be associated with," he added. 

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