Yahoo appoints SE Asia marketing head

YAHOO   APPOINTMENT   B2B   MARKETING   PR   LEO BURNETT

• Yahoo names Christopher Harris as marketing head of SEA
• Previously from Leo Burnett in the Middle East
• Reports to Bennett Porter of Yahoo
  

Regional – Yahoo has hired Christopher Harris as its marketing head for SE Asia.

In this role, Harris leads Yahoo B2C and B2B marketing and public relations programmes for Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam.

Harris was previously based in Dubai as the group communications director, digital and 1-2-1 of Leo Burnett for the Middle East region. In the role, he spearheaded the digital marketing strategy for blue-chip brands such as General Motors, Emirates, and Kelloggs. 

"I am very excited about this opportunity. Yahoo is one of the anchors in the vibrant Internet landscape and I look forward to using Yahoo’s platform, tools, and fan base to enable marketers and agencies to develop rich and meaningful campaigns," Harris said.

He is based in Singapore and reports to Bennett Porter, Yahoo's VP marketing - emerging markets.

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