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Lowe Singapore handed global Clear account

By: Ben Burrowes, Singapore
Published: Dec 16, 2009
 

LOWE   UNILEVER   ACCOUNT WIN

  • Lowe handed Unilever account
  • Follows SEA restructure
  • On the lookout for new staff

Singapore - In its first big coup since restructuring its Southeast Asian operations, Lowe Singapore has been given the global account for Unilever's anti-dandruff shampoo brand Clear.

Up until this point, Clear's advertising business had been carried out around the region before the FMCG powerhouse announced the new appointment following Lowe's recent restructure.

According to the new CEO of Lowe Singapore, Marco Milesi, Lowe is in the process of appointing a number of people to the account, as well as for new business to be handled out of Singapore.

Milesi will also continue to serve as global business director on ‘Clear' in addition to his new role as CEO. Most recently he was the global business director, managing Unilever's Walls Ice Cream brand, based in Madrid.

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Companies featured:

  • Lowe
  • Unilever