Lutyen to market Apollo globally

SENIOR APPOINTMENT   MARKETING HIRE   MARKETING INDIA

India - In a newly created position at Apollo Tyres India, Marc Lutyen has been appointed chief marketing officer and will look after the global marketing efforts of Apollo's key product brands.

He will report to Neeraj Kanwar, managing director, Apollo Tyres. Lutyen arrives from the Netherlands-based Vredestein Banden BV (VBBV), which was acquired by Apollo Tyres in May. Earlier, he was director, marketing and sales, VBBV.

Lutyen takes on his new assignment with effect from January 1, 2010. He will look after the global marketing efforts of Apollo's key product brands. He will be assisted by a team of product brand managers responsible for individual brands across all geographies, including Europe, Africa and Asia.

The team under Lutyen will focus on enhancing each product brand's position across the globe, both with automobile manufacturers and in the replacement market.

In a release to the media, Kanwar said, "In a rapidly growing organisation like ours, Lutyen and his team will bring in the much needed synergy across locations, adding enormous value by building each of these product brands with their distinctive value propositions."

Lutyen will be based in Brussels and will report directly to Kanwar.

"Moving into a true global company now brings all of us phenomenal opportunities. The market has been inspiring us for so many years and will continue to encourage us in our thinking and acting as a market and customer driven company," he said.

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