More sponsors ride with OCBC Cycle

• New Sponsors for OCBC Cycle
• Four international brands on board
• Participants close to 6,500

Singapore - The number of international brands signing up as event partners for the second annual OCBC Cycle Singapore continues to grow with new partners such as Bloomberg, Canon and others on board.

Bloomberg Television comes in as the official broadcast partner, Canon as the official digital imaging partner, Suunto as official timer and Tiger Balm as the official muscle rub.

Spectrum Worldwide, event owner and organiser, also announced that the mass participation cycling event which takes place in March next year already has close to 6,500 riders taking part.  

"Having global brands like Canon, Bloomberg Television, Suunto and Tiger Balm associated with OCBC Cycle Singapore highlights the growing profile of the event," Chris Robb, managing director, Spectrum Worldwide, said.

"In line with the increasing focus on "rate of involvement" by brands, we will soon be announcing some exciting experiential activation initiatives with our new partners."

Shawn Galey, Bloomberg Television's managing director for commercial affairs, said, "We at Bloomberg are very pleased to be continuing and even enhancing our involvement in this year's event. OCBC Cycle Singapore showcases how the private sector can engage with the community to everyone's benefit."

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