Tribal DDB nabs Carat's strategy director

CARAT   TRIBAL DDB   APPOINTMENT

Hong Kong - In an aggressive move to boost its digital team, Tribal DDB has poached Carat's strategy director Carlos Palacios (pictured) in a newly created role as digital strategy director for Hong Kong.

Palacios will take up his new role at Tribal DDB Hong Kong in January 2010.

As digital strategy director, he will be tasked to help local and regional clients use all digital channels more effectively as well as ensure the digital marketing investments contribute positively to clients brand and ROI.

He will also help to build the regional network capabilities for the agency. 

Palacios will report to both Amanda King, president and managing partner for Tribal DDB Asia and Eric Phu, managing director for Tribal DDB Hong Kong.

"His talents and deep insights will ensure that we are providing the best possible strategic advice for our clients, and for our creative teams to craft effective campaigns around," Phu said. 

Prior to Tribal, Palacios is strategy director for Carat Hong Kong serving clients such as adidas, Reebok, Tourism Australia, Virgin and Nikon. 

Before that, he was with Naked Communications to develop creative and communication solutions for brands such as Nokia, Diageo and Boots.

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