Management changes at China Media Exchange

National- China Media Exchange (CMX) has restructured its management team with CEO Philip Beck stepping down at the end of this month and Phil Talbot, chairman of Publicis Groupe Media in China and the CMX, assuming Beck's duties as CEO of CMX.

Talbot will be responsible for defining and driving the strategic development of the business. Additionally, Karl Wu joins CMX as COO, responsible for the day to day operations and service delivery of CMX to its stakeholders while Warren Hui has been promoted to MD, responsible for CMX TV, print and radio negotiations.

"Philip Beck was brought in to do the specific job of setting up and launching our centralised buying resource here in China. Having successfully established China Media Exchange, Philip now feels it is time to move on. We have in place the talent needed to drive growth for the next phase of CMX's development and ensure its ongoing success in the market," Talbot said.

"I was brought in to find a way of reorganising our media buying business in order to leverage our combined volume in the marketplace. With the establishment of China Media Exchange, this has been achieved. CMX is now in a much stronger position to take full advantage of the ever increasing media opportunities that arise in this incredibly dynamic market. I leave with a tremendous sense of confidence and pride in what we have achieved," Beck said.

China Media Exchange is a trading arm of Starcom and ZenithOptimedia, operating under the control of Publicis Groupe Media.