O&M Hong Kong to boost Dynasty brand

Hong Kong - Dynasty, China's national winemaker has appointed Ogilvy & Mather Advertising Hong Kong as the brand consultancy responsible for brand analysis and brand strategy development for the company.

The agency will also lead the communications plan as well as develop the advertising campaign aimed at escalating the brand value of Dynasty, which is in a joint venture with Remy Martin and said to be the first company to introduce authentic French and European wine to the China market. 

"In view of the booming wine market in China, we need fresh insights, enormous vigor and profound market knowledge to help propel Dynasty to the next level. We believe O&M will help us accomplish the mission to become a truly first class winemaking brand," Chen Naiming, executive director and GM for Dynasty said.

"The Dynasty win has an enormous significance to us. Not only does it further demonstrate O&M's solid strengths and proven track record in providing brand consulting to China-based clients, it also reaffirms Hong Kong's position as the "ideas hub" when it comes to branding, given our rich experience and deep expertise in handling and building brands," Royce Yuen, chairman, Ogilvy Group Hong Kong said.