[Video] How sturdy is your SC?

SUPPLY CHAIN                  RECESSION                    SUSTAINABILITY

Singapore - It would be useless if a company had good product and marketing insight, but not the means to bring it to the customer. This is where the supply chain comes in, says Didier Chenneveau, LG’s CSCO.

"You can't be a great company without a great supply chain," he says.

In this video interview with ProcurementAsia, Chenneveau speaks on the strategic importance of the supply chain on an organisation's bottom line, their growing importance after the recession, and if CSCOs are going to get even more attention from top management from now on.

Chenneveau also gives his two cents worth on what CSCOs can expect in the year ahead, including where the market is going in terms of IT investments, strategy, RFID and the industry's new favourite buzzword: sustainability.

Watch the video here. 

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