Cannes names three Jury Presidents

CANNES LIONS   JURY PRESIDENTS   INDUSTRY AWARDS

• Three Jury Presidents named
• To head outdoor, media and radio
• 57th Cannes Lions International Advertising Festival

Global - The 57th Cannes Lions International Advertising Festival has announced three top industry leaders who will chair three of the awards categories at next year's global event.

Laura Desmond, the global chief executive officer, Starcom MediaVest Group, has been appointed as Media President while the role of Outdoor President has been handed to Tay Guan Hin, regional executive creative director, JWT Asia. The Radio President is Paul Lavoie, chairman and chief creative officer of TAXI.

"These three powerful individuals are, as you would expect, world leaders," said festival chairman Terry Savage.

"Highly respected professionals, whose work and skills are admired around the globe. We are truly honoured to welcome them as Cannes Lions jury presidents."

"It is an honor to be a part of one of the most respected global festivals and celebrate with my fellow jury members the world's best communications and media work. I anticipate we will see an exciting new breed of innovative, disruptive and provocative work reflective of the dynamism of the new age media terrain," Desmond said.

Speaking on his appointment, Tay commented: "The outdoor landscape is changing very rapidly. Even a traditional billboard is always evolving. I'm extremely curious to see how the future will transform the outdoor medium. It's indeed exciting to be given this opportunity to lead in Cannes. My focus is to filter and ensure that the most innovative outdoor will be rewarded."

"I'm looking forward to Chairing the 2010 Cannes Lions Radio jury. Radio is the ultimate test of a copywriter's craft. In our digital world we are served imagery and visual effects with greater and greater realism, yet radio still rivals with the power to stimulate our imagination and make those experiences personal and intimate," Lavoie said.

"Winning a Radio Lion is an accolade like no other; its merit is all idea and no artifice."

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