Sat, 11-Oct-2008
SIA taps media companies for anniversary microsite
Published: Jun 05, 2007
Asia Pacific - Singapore Airline's media agency Mediaedge:cia has tapped Time Warner's print and broadcast divisions, TIME, FORTUNE and CNN to develop multi-platform advertising solutions to celebrate the airline's 60th anniversary aimed at the global business and leisure travelers.
The initiative includes a microsite, which runs for six months, featuring interactive online games, customizable e-postcards, prize giveaways and other interactive elements to allow consumers to experience the brand and to share in the history of the airline.
"It is a testament to the long-standing partnership between Time Warner and the airline, and we are committed to ensuring that this landmark occasion is celebrated with the public in a creative and strategic way through this online campaign,"Alan Lammin, publishing director for TIME Asia and Ang Khoon-Fong, publishing director for FORTUNE Asia said.
The partnership of the media companies with Mediaedge:cia and Web Guru Asia will extend beyond Singapore Airlines' 60th Anniversary celebrations to incorporate further integrated campaigns for the airline.
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