Disney appoints StarHub as ad partner

DISNEY CHANNELS   STARHUB   TV ADVERTISING

• Disney Channels appoint ads partners
• StarHub in Singapore
• SkyCable in the Philippines

Singapore - Disney Channels Southeast Asia has appointed StarHub as its local advertising sales representative in Singapore.

The news, along with the announcement that SkyCable would be Disney's local advertising sales representative in the Philippines, was announced by Laura E. Wendt, vice President and managing director of Disney Channels Southeast Asia.

"After expanding our distribution and creating Disney Channel franchises that kids love and enjoy, our move to advertising gives brands in both Singapore and the Philippines a local touch point and an association with our popular properties such as ‘Hannah Montana' and ‘Wizards of Waverly Place,'" Wendt said.

Germaine Ng Ferguson, assistant general manager of StarHub's ad sales, commented: "StarHub and Disney Channels Southeast Asia have had a strong and fruitful partnership over the years such as our joint initiative on the 'My School Rocks' inter-school competition.

"Hence, it is a great honour for us to become the only airtime media representative in Singapore for such an internationally-recognised, well-beloved brand name. Disney Channel is a powerful presence in children's programming, and we are delighted to now offer advertisers in Singapore a powerful new pay-TV platform to complement their integrated communication channels targeted at families and kids.

Advertising on Disney Channel will be through locally inserted, Q-tone triggered spot placement. 

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