Research: Navigating the mobile market

Hong Kong - Despite the shrinking advertising market, the mobile marketing sector has grown at a rate of around 43% in the past year and is expected to be worth €8.7 billion by 2014.

Berg Insight estimates that the total value of the global mobile marketing and advertising market was €1,014 million in 2008.

Asia-Pacific constituted the main regional market, accounting for around 75 percent of the total value.

But still the mobile marketing and advertising ecosystem remains highly fragmented and complex.

With many companies still trying to find their place in the value chain and get a piece of the market, much of the activities carried out are still on an experimental stage and actors are constantly looking for new business models and services that could generate revenues.

A new mobile advertising and marketing report takes an in depth look at the growing mobile ad market.

The full report can be purchased here.