Cannes sees increase in entry submission

Global - The upcoming Cannes Lions 54th International Advertising Festival has received a record 25,700 pieces of work from 80 countries, with Singapore submitting a total of 431 entries for contention.

The total number of entries represents a year-on-year increase of 3.2%. Apart from Press and Film which saw a submission decline of 5.45% and 7.94%, all other categories reported an increase in the number of entries.

"We are seeing the strongest growth in the most recently launched categories: Titanium and Integrated, Promo and Radio; robust growth in Cyber, Media, Outdoor and Direct and note the decline in film entries, a trend that has been apparent for the last three years. Industry trends are continuing to evolve and showcasing work at a global level in Cannes is more important than ever," Terry Savage, Festival executive chairman, said.

Entry levels from Asia have also jumped with India sending in 931 entries making it the sixth ranked country in terms of entries. The top countries are USA (3569 entries), Germany (2310), Brazil (2203), UK (1684) and Spain (1456).

Entry submission per country - Asia Pacific

India 931
Japan 834
Australia 626
Thailand 489
Singapore 431
New Zealand 353
China 307
Malaysia 305
Philippines 207
Korea 158
Hong Kong 131
Chinese Taipei 73
Indonesia 35
Sri Lanka 10
Vietnam 9
Pakistan 3