Synovate unveils its MVP

Global - Synovate has launched Market Value Potential (MVP), allowing marketers to experiment with marketing dynamics and product characteristics - the news coincides with the creation of its MarketQuest practice.

"MVP helps marketers find where untapped potential is hiding and delivers greater insights for driving higher revenue and profits - without the risk and cost of full market exposure," Mary Beth Lake, CEO for Synovate MarketQuest said in a statement.

Together with the creation of MarketQuest, which offers international expertise and innovative solutions across all stages of the product development process, the new offerings have the ability to explore a variety of business scenarios and see their immediate impact in real-time.

"By offering MVP together with our robust and proven solutions for developing and improving products, designing the most effective packaging and determining optimal pricing, Synovate MarketQuest provides insight into all aspects of the product design and development process," she said.